Da Vinci Club visual identity

The “Da Vinci” Club

Setup for IBM, the “Da Vinci” Club brings together marketing professionals with significant professional achievements.

Ogre created the club's development and communication strategy, a unique visual identity as well as designed the interactions for each meeting.

Omni Channel Marketing Rube Goldberg Machine

For the Club’s second meeting, in the summer, we designed an experience starting from a simple question: what would Leonardo do?

In the spirit of Leonardo da Vinci, we built a Rube Goldberg machine to illustrate the meeting’s theme. Rube Goldberg machine are amazing celebrations of human genius. They are, par excellence, contraptions that accomplish a very simple task in a very complicated manner. They are a symbol of life, a celebration of inventing and a great vehicle for visual storytelling.